Posted by Blake Edwards on
How to Successfully Sell Tickets To An Event
We are excited about your upcoming Video Dance Party and we look forward to providing entertainment for your event. Pynx have helped raise millions of dollars with this incredible fundraising and entertainment vehicle and the popularity of the production continues to grow.
We are confident that your group has the resources and the drive to create a successful event and we would like to help you further by sharing important sales techniques that have proved effective to others. While other groups have sold out their venues using location sales and at-the-door-sales only, we know from experience the only way to ensure a successful event, is by selling advanced tickets in person.
We want your event to be profitable and we would like to share with you the time tested sales techniques used by effective video dance promoters.
1. Assign one person to distribute and track ticket sales. This person has an important responsibility
so choose a dedicated, organized and motivated person.
2. Distribute your tickets evenly to the active members of your group well in advance of your event
date.
3. Follow-up weekly with all members to review their progress and gain a clear picture of your sales
numbers.
A common mistake is to count the number of tickets distributed as opposed to the actual number of tickets sold. “Held and “spoken for” tickets should not be considered as sold. Only count a ticket as sold once the money has been collected.
4. Move unsold tickets to members who have more success selling tickets.
5. Collect money each week.
6. Continue this process until the day of your event.
We certainly encourage you to sell tickets through other means as well as advertise to your community using any avenues available to you. We also believe that location selling through retail outlets can be helpful and effective to supplement your ticket sales. Our key message is that while these methods of selling can be effective, the foundation of your sales effort should be a dedicated person-to-person campaign using the greatest number of members possible.